“What do Nico (former League of Legends pro) and now Head of Growth at Wild Mail, the works of Salvador Dalí on their world tour with the Dalí Challenge, and Madrid’s postcode **28020**, where an artisan pizzeria fights each night for new orders, have in common?
They all discovered that without a constant stream of qualified leads even the brightest project runs out of air… and that a lot more than growth is at stake… some are betting their reputation.”
Nico, Head of Growth at Wild Mail
After leaving the e-sports arena, Nico swapped clicks for a CRM. Early on he alone carried Wild Mail’s revenue goal for Spain. Nobody asked him to “be an entire team,” yet he took on the mission: prove he could start a stable, scalable sales engine with the same discipline he once applied to LoL.
Every morning he opens the dashboard and makes sure his name is tied to *growth* inside the startup.
The Dalí Challenge.
A group of cultural managers believe the surrealist genius should not stay in museums; he should live inside a new kind of experience. Their daily work is to turn that vision into Dalí Challenge licences, an interactive educational experience around the world.
Their paper-thin ambition: “Bring Dalí’s spark to three new countries this year.” In reality, it’s their passport to ongoing growth and to being recognised as pioneers in their field.
Broadway Pizza
Two Madrid-born brothers kneaded their first dough after a New York trip; today they master every crust with the same passion… yet dream of something bigger than tables in the shop.
They want their pizza’s aroma to fill offices in Azca, Castellana and beyond: corporate catering, volume orders, monthly contracts. Becoming *the* Monday-meeting pizza is the next rung of their ladder, and proof they can scale a business, not just a recipe.
Nico fires up his laptop before dawn, the Dalí Challenge team unfurl a map across the meeting table, and the Broadway Pizza brothers pull the first dough of the day.
They share the same heartbeat:
"Today I have to get this off the ground… and everyone expects it to work.”
With ambition in their eyes they grip the controls, yet a few metres up they feel the jolt: technical turbulence, silent radars, and a fuel tank (leads) evaporating too fast.
“If I can’t fill the lead tank on my own,” Nico thinks, “Wild Mail will land in no-man’s-land, taking my name with it.”
The Dalí Challenge crew hunt buyers in three languages, but emails bounce or fall silent.
The brothers smell basil… and worry, as spreadsheet after spreadsheet shows zero corporate orders.
When uncertainty increases and the hours in the day run out, growth leaders often find themselves asking the same question:
“What if there was a system that could keep conversations with leads going... even after I close my laptop?”
Nico, the Dalí Challenge team, and the Broadway Pizza brothers explored this curiosity and, through various avenues, arrived at the same solution: Autio Leads.
Why did they choose it?
Because behind the screen, they recognized something more than just a system; they found a team that understands:
… The challenges of being a “team of one” and the pressure of meeting quarterly goals without a solid pipeline.
… How to develop cultural prospecting strategies that work seamlessly in both Tokyo and Paris, explained with enthusiasm and customized examples.
… How to craft corporate catering messages that resonate directly with HR and Office Managers in targeted zip codes.
We didn’t offer a simple CSV file and a “good luck.” Instead, promised to build a dynamic system that evolves with the market alongside their clients.
And that’s exactly what happened.
— Wild Mail: €80,000 in new business secured and a strong pipeline for the next quarter.
— Dalí Challenge: Over 50 scheduled calls, with 9 ongoing negotiations, totaling €200,000 at stake across two continents.
— Broadway Pizza: Successfully landed their first two B2B clients for their catering line and scheduled meetings with media outlets like El Confidencial Digital.
In the past year, Autio Leads has processed hundreds of thousands of leads and, importantly, designed tailored acquisition and qualification processes for each company that partners with us.
Autio Leads doesn’t just sell conversations; it creates systems that operate in sync with your growth.
In each case, success has come from following a straightforward 3-step system.
1st Diagnostic and Analysis → “Before we take off, let's check the engine.”
We will collaborate with your team to analyze your business model, sales cycle, and brand voice. Only after we understand who your buyers are, why they purchase, and when they make those decisions, can we design the precise route for success.
Nico described this process as “the mapping that gives me peace of mind.”
For the Dalí Challenge, it served as the compass that directed us to the right decision-makers in Tokyo and Riyadh.
For Broadway Pizza, it acted as the GPS for reaching HR professionals.
2nd Build the Runway
We create a polished cold email infrastructure, paying close attention to domains, IPs, warm-ups, sequences, and a live metrics dashboard.
Why cold email?
Because ultimately, it remains a direct, personal, and asynchronous message that has been opening doors for centuries, from royal courts to your prospects' inboxes. Today, we can send these messages at scale, measure their impact, and fine-tune them in real-time.
As a result, Wild Mail transitioned from manual sending to receiving its first customer response in just a few days.
The Dalí Challenge successfully bypassed multinational filters.
Broadway Pizza was able to connect with busy Office Managers who typically don’t take calls.
3rd Start the Automatic and Personal Engine
With the leads established, we launch our email campaigns. Each email is crafted to feel individually written, landing in the decision-maker's primary inbox and initiating the crucial conversations your team needs.
The system listens, responds, re-segments, and optimizes itself. You can continue with your schedule while the engine keeps running smoothly.
Nico received his first "Let's talk" while training; cultural managers confirmed demos while traveling through customs; and pizza makers received their first B2B order right in the middle of their baking process.
And the same success can happen for you.
The engine is already running, the runway is clear, and the first signals on the radar indicate that there are business opportunities waiting out there.
Nico recalls the moment he clicked to launch his first campaign, and how, just four days later, he received responses that transformed his pipeline.
The Dalí Challenge continues to map out the countries it has conquered (though its case is unique).
Broadway Pizza has to bake more crusts every Monday as corporate orders start to take over.
Your plane is lining up for takeoff.
Just push the lever and go.
In 30 minutes, we will:
1. Review your current situation: prospecting models, objectives, and bottlenecks.
2. Show you how to apply the 3-Step Plan to your specific case (without endless PowerPoint presentations).
3. Define your next measurable milestone so you know exactly what to expect and when.
Just like Nico, the Dalí Challenge team, and the Broadway Pizza brothers, you'll leave the conversation with a clear understanding of your path and the peace of mind that comes with knowing you're never flying solo again.
Click here to reserve your spot.
Our calendar fills up quickly, and we prefer to work with a limited number of projects to ensure each one receives our full attention.
And in case you're wondering...
What happens once this engine is up and running?
What follows weeks after that diagnostic call?
Right now, Nico opens the CRM and, before the coffee has even cooled, he sees four new qualified meetings on the calendar.
His MQL-to-SQL metrics have increased by 67%, and the dashboard projects an additional €20,000 in the pipeline for the next quarter.
He knows the numbers will speak for themselves in the management meeting, and for the first time in months, he closes his laptop at 5:00 p.m. to take care of his two little ones (Nico traded League of Legends for his family; he's a genius).
— There are new opportunities, increased revenue, and positive metrics.
— Plus, the peace of mind that comes from ending the day without that knot in your stomach due to the results.
At the Dalí Challenge, the Slack notification chimes: a team in London has signed an NDA, and negotiations are moving forward. Another message announces a scheduled demo with a museum in Sapporo.
The team updates the roadmap: expected revenues have increased by €200,000, and three new countries are marked in blue.
They celebrate by toasting Dalí… and the fact that, thanks to the system, they no longer have to spend nights deciphering Japanese email directories.
— There are signed contracts and geographic expansion.
— There is also the certainty that new opportunities can be found to bring art to life without sacrificing weekends.
The Broadway Pizza brothers enter the workshop and can't keep up: four corporate orders are waiting on the counter, and HR is asking for a quote for a "Pizza Tech" event next Friday.
Amid the bustling crowd and roaring ovens, they smile knowing that every time they press "activate campaign," new opportunities light up like the lights on a sign.
— There’s a new profitable unit, repeat customers, and improved cash flow.
— There’s also the power to control growth with the flick of a switch.
Together, at Autio Leads, we translate your objectives into:
· Numbers that reassure anyone in finance: a full pipeline and a clear revenue forecast.
· Minutes that give you back your life: less "manual hunting" for salespeople and more time for strategy, innovation, or simply getting home in time for dinner.
· A reputation that takes off: the company and the market notice it.
That's the story we, fortunately, won't have to tell.
When everything is going well, the temptation is to forget how close we came to sinking.
But just look in the rearview mirror to understand why you can't turn off the engine of opportunity.
Without a recruitment system, Wild Mail's Q would have gone into red. Management would have rethought the headcount, the business model, and Nico would have gone from "growth hero" to "dispensable cost."
Perhaps he'd return to freelancing... perhaps look for a role at another startup. The thread was that thin.
The boxes of Dalí Challenge merchandise would have been stored, the plane tickets would have become an accounting loss, and Dalí's work would have continued to await enthusiasts who would never see it.
It would have been a project labeled "promising... but unviable."
The brothers' Mondays would still smell of melted cheese, yes, but only inside the premises. Without the B2B line, sales would have grown at the neighborhood's pace, slowly, and the idea of expanding the workshop would have been shelved under the umbrella of "someday... if there's money left over."
The dream of seeing their boxes stacked in the skyscrapers of Castellana would have cooled as much as a forgotten pizza...
In case you're wondering:
What do the former League of Legends pro and now Head of Growth at Wild Mail, the works of Salvador Dalí that tour the world with the Dalí Challenge, and the 28020 zip code where an artisanal pizzeria fights every night for new orders still have in common?
— Without a constant flow of leads, balance sheets are refined with scissors, not expansion plans.
— Without new conversations, creativity is spent putting out fires, not innovating.
— Without a full pipeline, reputation (personal and brand) silently dilutes.
At Autio Leads, we don't just accelerate success; We create a sales-based firewall that prevents decline.
Keeping the pipeline alive separates a quarter of pride from one of excuses.
And that's the final decision that matters:
Do you want to always walk on the edge of that precipice, or would you rather know that, no matter what happens, your growth engine continues to fuel new opportunities?
The sky looks clear. The lever awaits your hand.
Schedule the call and let your story unfold.